DIGITAL & PRINT MEDIA Plus MArketing and AdVertising
Working with Graywood Companies for 2 decades I started out as a free-lance contractor as owner of Blair Design Studio, designing and illustrating print collateral. Progressing with new skills I became an employee as Director of Marketing and Sales for Graywood Companies and the companies that fall under the Graywood umbrella. Going back to be being a consultant as Blair Design Studio,working remotely in this position, with a hands on approach, I developed design, marketing and advertising through full campaigns from branding through the creation of print and websites. As a Director of Marketing and Sales I worked closely with outside sales and marketing teams to develop appropriate campaigns for each location.
Using Social Media, Print Advertising, Google Advertising, Websites and Analytics Blair marketed multiple Graywood businesses throughout the United States. Using organic and paid methods for BtoC (Business to Customer), these campaigns are successful with ROI (Return on Investment). Working with owners, builders, realtors and department heads gave me critical insight to each project. Projects engage a full range of services from Logos, Branding, Ads, Fliers, Signs, Banners, Renderings,Websites to multi-media and social media.
These are a few samples and do not include 15 years of project work.
Graywood Companies- HTML Bootstrap and Square Space Websites.
Subdivision Logos
Multiple subdivisions and companies under the Graywood umbrella each have their own brand identity and marketing packages. The creation and development of these entities require a full range of services with ongoing updates and promotion.
Print Collateral materials for multi-media usage.
Front Elevation Renderings for Subdivisions and neighborhoods created in Adobe Illustrator.